2020 - what a year it has been! Now that we are finally in the most awaited year, have you ever thought of what goals you wanted to achieve in 2021? Given the uncertainty of us getting over the pandemic soon, you might think that it is hard to set any plans and goals. But hey, setting goals gives us motivation and can make us look at the future with more hope and positivity.
So, let me share some of my goals this year along with my action plans! Hopefully, it can inspire you to make some too. Plus I have an exciting announcement at the end of this post. So let's start!
1. Grow my Instagram audience. Despite so many hardships 2020 gave us, I appreciate that it also gave me my biggest Instagram milestone - reaching 10k followers. This year, my goal is to at least double it and make it 20k. I would love to reach more people to inspire and motivate through my content.
Action Plan: Dedicate at least 1 hour each day to research my potential audience and engage with them.
2. Have more outdoor photos. Most of my photos from last year has always been indoors. The excuse of course is that we are in the middle of the pandemic and I don't drive anyway. But last month, I discovered a nearby trail/park that seldom has people. It's definitely a perfect spot to take photos and the best part was it's walking distance from home.
Action Plan: Dedicate a day or two to go to the trail/park. Schedule and plan ahead of what products to bring for the photoshoot and include them in my planner.
3. Lose 21 lbs. According to a BMI indicator online, my BMI is 25 and it is considered overweight for my height. I am currently 141 lbs and my goal is to get it down to 120 lbs.
Action Plan: Walk/Run on the treadmill or at the park for 1 hour a day this month then start a consistent workout by February. I am leaning towards starting another Chloe Ting Challenge next month!
4. Improved my mental health. 2020 took a toll on me. This year, I wanted to improve my mental health. I believe this is one of my important goals this year.
Action Plan: Dedicate a social media break day and do the things I enjoyed offline like reading books and doing puzzles.
5. Close at least 20 paid collaborations this year. Last year was an eye-opener for me. Being an influencer is a totally fun thing to do but it requires hard work too. As an influencer, I learned to wear different hats - creative director, photographer, stylist, planner, copywriter, and strategist. Yes. It's a lot of work. This year, I am dedicated to only saying yes to collaborations that align with my mission and vision and to brand deals that can see my value and willing to pay the price.
Action plan: Formulate a pitch template and start listing 5-10 brands that I wanted to send my pitch to. Engage with each brand for a month before sending a pitch to start the connection.
6. Dedicate more time to spiritual things. I feel like I have been so inconsistent on my spiritual goals last year so this year, I want to be more consistent.
Action Plan: Schedule a definite time early in the morning to do bible reading. Block at least 1 hour for bible study every day and do at least 2 hours and 4 days in my volunteer ministry in a week.
7. Grow my TVPage affiliate sales to at least $80 each month. I was invited to be part of the Macys Style Crew last November and I earned at least 50 dollars on my store. It was not a lot but it definitely motivated me to do more.
Action plan: Create consistent content and share regularly on my social media channels. Include a schedule on my planner.
8. Be consistent in planning. I made a decision last year to plan my content ahead but never really stick to it. This year, I wanted to do more planning. I started focusing on planning my day ahead. And my goal is to be able to plan at least a month of my social media content.
Action Plan: Utilize planners and dedicate a day to just planning things out. Use planning tools like Planoly or Later for my social media posts. Write everything down on my planner and plan as far as 1 month ahead.
9. Take at least 2 classes about Social Media Marketing. When I quit my job, I told myself I wanted to focus on learning social media marketing like Facebook Ads, Google Ads, and SEO. 3 months later, it all ends in just starting out and I am back to NADA. Nothing. So this year, I wanted to focus on learning and taking as much knowledge as I can to be better in this field.
Action Plan: Decide what course to learn and focus on one course at a time. Dedicate one to two hours each day to my chosen course and apply what I learned as soon as possible. Make sure to include it on my schedule and write it on my planner.
10. Grow my blog and have at least 2k subscribers by the end of the year. I was so happy I was able to relaunch my blog last year. However, nothing happened that much and I think I only gained at least 5 subscribers. I might sound ambitious with 2k subs, but I am going to work towards achieving that goal.
Action Plan: Improved my content. Create a consistent email campaign that can relate to my subscribers. Create an interesting lead magnet by the end of January that will make others subscribe to my blog.
11. Start a business and launch an Etsy Store! This is what I am most thrilled about! I am excited to announce that my brother and I are starting an Etsy store this year and plans are already in place. We are finalizing our products and I can't wait to tell you more about them in my next blog post. Hint: it's digital and printables. Another hint: one of the products is going to help influencers like me to plan their contents.
Action Plan: Finalized the name of the store by the end of this week. Have the designs ready by next week and have the store ready for launch by the end of this month.
At the end of this year, I will be revisiting this post and see what goals I achieved and what goals I still need to work on. I will also be sharing what my struggles are and what things work and didn't work out.
I am so excited to see what this year will bring us all! And I can't wait to hear about your goals that you will be hustling to achieve this year. Please share them below!
Stay tuned for my next blog and I am going to share some business deets about our upcoming Etsy Store!
